Established in 1961 in Sweden, BABYBJORN is a family–owned business based on the concept of making day to day life easier for parents and small children; this is accomplished by developing safe and innovative products of the highest quality for children from birth up to three years old. The company believes that parents really need just a few items that work exceptionally well and will last a long time and that you really don't need to buy a bunch of products for your little one. Make feeding easy with the right high chair, keep your baby close and secure with the classic baby carrier, occupy tiny hands with clever wooden toys, put your little one down for a nap with a well–designed travel crib or set your baby to rock in an ergonomic baby bouncer with a rocking action that helps to develop motor skills and balance in a natural way. When you want safety, quality and great design – BABYBJORN delivers.