Founded in 1923, Texas-based Naterra International Inc. has been making exceptional quality beauty and skin care products for decades; in 2008 the company added the Baby Magic brand to its portfolio of skin care products. Mennen first produced baby powder in 1898 and in 1951 it created Baby Magic, a line of products specifically dedicated to baby care. The brand became popular with new parents because of its memorable pink bottle and original baby scent; the safe and effective products are specially formulated for the delicate skin of your baby. Today the American-made products include the original scent dye-free and tear-free hair and body wash; the original rich and creamy baby lotion so popular with parents for generations and a vitamin-rich and extra moisturizing lavender and chamomile hypoallergenic baby bath. The dermatologist tested gentle baby lotion is trusted by parents and caregivers alike.