Founded in 1997 by a stay–at–home mom and former teacher, Baby Einstein came about because she wanted to share her love of arts and the humanities with her baby; her goal was to create interactive experiences she and her baby could share and discover the world together. Today a part of The Walt Disney Company, the brand is a leading provider of developmental and entertainment products for babies and toddlers, addressing themes such as exploration, education and discovery. Watch together, listen together, talk and read together – products include electronic readers, baby and children's books, play gyms, activity toys, musical toys, soft blocks, mobiles, walkers and more. Each item is designed to engage, entertain and educate your child. Stimulate multiple senses with interactive balls, books and baby gifts that delight curious minds; encourage fine and gross motor skills and sensory development with age–appropriate educational toys for your little one.