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Founded in 1952 with the goal of creating children's toys that were both creative and fun, Blue Box is known as the company that made the now famous "drinks and wets" dolls; it is also the parent company of B Kids, which was launched in 2010 to meet the needs of today's parents. Continuing the vision with contemporary toys designed to make playtime fun, easy and enjoyable for the whole family, each product is designed to promote the sharing of quality time between you and your child as you explore and play together. The company believes that kids should do what they do best be playful, be happy and just be kids; the bath toys, baby toys, infant toys, toddler toys and play gyms will help your little to thrive. Products include bath organizers and temperature testers, interactive toys, musical toys, rattles, mobiles, blocks, educational toys, activity centers and more; keep your little one active and engaged with developmental and ageappropriate toys.