Established in 1945, Aveeno is based on the mission of using high–quality ingredients sourced from nature to create healthy skin care and hair care solutions for people of all ages. The initial efforts resulted in a finely milled colloidal oatmeal bath which is still used in many formulations to this day; the origin of the company name came from the Latin word for oat, Avena sativa. When it comes to your little one's delicate skin and hair you want products crafted of only the safest natural ingredients that are gentle enough for a newborn and designed to help protect, soothe and heal even the most delicate skin. The pediatrician recommended range of Aveeno Baby products is a baby registry favorite; products include baby essential daily care baby and mommy gift sets, bath time solutions, gentle baby wash and shampoo, eczema therapy, baby sunblock lotion, daily moisture lotion, soothing relief diaper rash cream and more.