Launched in 1996, the television channel Animal Planet was created by Discovery Communications in cooperation with the British Broadcasting Company; the focus is on educationally based programs with the slogan "Surprisingly Human". Pets and domesticated animals along with wild animals are integral to the brand which embraces the incredible bond between baby and animal with its products. The childfriendly product line includes a range of adorable animalthemed baby and travel gear such as harness backpacks; the plush critters feature adjustable walking harnesses designed to ensure your little one is close to you at all times. The children's backpacks are shaped like elephants, monkeys, bears, giraffes and other animals; they are ideal for use in airports, parks, malls, theme parks, zoos or anywhere you travel. Additional products include plush animal baby neck supports and neck support pillows.