Pennsylvania-based 4moms® was founded in 2005 by two guys with an idea that increasingly inexpensive electronics could add value in static product categories; they held a focus group with four moms and came up with a name for the business along with ideas on how to develop dramatically better juvenile products. Based on the belief that innovation is essential and collaboration and change must be embraced, they are redefining the baby gear industry through the use of advanced robotics. The result is award-winning innovative juvenile products that integrate technology seamlessly. Notable items include the mamaRoo® infant seat with a unique rocking horse motion; the origami® stroller, a power-folding stroller with cell phone-charging and mileage-counting features powered by generators in rear wheels that charge the stroller as you walk. Additional baby gear includes the Breeze® playard; the compact origami® bassinet and the intelligent infant tub™ with a built-in digital thermometer.