new arrivals

The Gerber Stripes Crib Sheet adorns your tot's nursery with neutral style that coordinates with the rest of her space. Printed striped crib sheet ...

Anti-Colic: Features an advanced 360° anti-colic system that relieves air pressure to prevent gas so baby is fed and happy. 5 Different Flow Rat...

The mother of all convertible car seats. The Clek Foonf convertible car seat is designed for both revolutionary forward-facing safety performance ...

The Original Sensory Balls by Edushape are a universal child development and sensory toy loved by millions of families & children. #1 Bestselle...

Portable LATCHING Booster As a parent, you’ll appreciate that the Olli belt-positioning backless booster has earned industry awards. But we have an...

Hudson Baby cotton dresses are the perfect outfit for your little girl. Featuring adorable prints and stripes, our dresses are great outfits for sp...

Discover the luxurious signature xari stroller from mima®, an epitome of safety, comfort, and style for modern parents. Prioritizing your baby's sa...

Add adorable options to your little one's summer wardrobe with these Surfer Dude Bodysuits from Hudson Baby. Comfy all-day wear features cute, play...

Keep your baby warm, cozy, and snuggable in a cute muslin baby blanket from Comfy Cubs that offers superior softness and a larger, more versatile s...

Introducing the Alex Driver, the perfect combination of sporty comfort and polished chic for your little boy! Our designers have seamlessly merged ...

Ultra Clean: Eliminates 99.9% of all household germs in under four minutes. Versatile Innovation: Two height adjustable pegs accommodate differen...

A super soft, durable, form-fitting shirt engineered to hold your baby - from birth to 15 pounds.  Made for dads who want to keep babywearing simpl...

▼OVERVIEW Discover Avanchy's Stainless Steel Infant Spoons, designed for the tiniest mouths. This spoon features a thinner scoop and longer handl...

▼OVERVIEW Introduce your little one to the joys of self-feeding with Avanchy's Bamboo Baby Forks. Crafted from sustainable bamboo with 100% food-...

The easy Puj Pad Bath Kneeler in Herringbone is perfect during your little one's bathtime to give your hard-working knees a comfy place to rest. Pr...

Here is an ideal gift—a sweet, huggable doll perfect for baby showers, new parents and babies, birthdays, and even graduates of all ages. A compani...

It’s the 25th anniversary of Stellaluna, the childhood classic about a baby bat who becomes separated from her mother and falls into a soft downy n...

Back by popular demand! For a limited time only, Narwhal and Jelly are back, bigger and better than ever! These two unlikely best friends are ready...

When Mia’s abuela comes to live with her, they struggle to communicate. While Mia learns Spanish and Abuela learns English, Mango, a brightly-color...

Mango and Brash are the InvestiGators, but can this kooky super spy alligator duo really crack any case that comes their way? Now fans can join the...

Eager to make a companion, Dragon soon discovers that friendship can happen when it is least expected. With his bright blue silky plush, smiling fa...

Biscuit is a children’s classic!  This substantial yellow Labrador plush is the perfect companion for all of life's events, ready to jump and play ...

Never lose your little one's pacifier again with Ely's & Co. Brushed Cotton - Celestial Collection - Paci Clip! Made from soft, brushed cotton,...

Have a little fun with Ely's & Co. 3 Pack Jersey Cotton Undershirts for baby boys! These undershirts come in playful Blue Dragonfly, Diamond Pr...

Ely's & Co. has got you covered with this 3 Pack Jersey Cotton Undershirts, perfect for your baby girl. You're little one will be Pretty in Pin...

Swaddle Blankets Cotton Muslin: Ely’s & Co. Muslin Swaddle Blanket 3-Pack for Baby Boy— 100% Cotton Muslin Extra-Large Swaddle Blankets (47”x 4...

Let's face it, babywearing can generate some body heat. The Baby K’tan ACTIVE YOGA Baby Carrier is the perfect solution for hot and h...

Super-soft, extra absorbent muslin burp cloths an absolute essential for new parents, this muslin cloths will come in handy for feeding, changing o...

Discover the calming benefits of swaddling By recreating the secure and cozy feeling of mommy's womb, Comfy Cubs Swaddle Blankets for newborns trig...

Timeless Comfort and Breathability Crafted from 100% cotton, the light baby blanket from Comfy Cubs offers unparalleled softness and comfort. Its ...